Technical SEO is the foundation — without it, even the best content won’t help.
Basics¶
- ☐ Unique title tag (50-60 characters)
- ☐ Meta description (150-160 characters)
- ☐ Canonical URL
- ☐ Robots.txt
- ☐ XML Sitemap
- ☐ favicon
Performance¶
- ☐ Core Web Vitals (LCP, FID, CLS)
- ☐ Gzip/Brotli compression
- ☐ Image optimization (WebP, lazy loading)
- ☐ CSS/JS minification
- ☐ CDN
Crawlability¶
- ☐ Clean URLs (no query parameters)
- ☐ Internal linking
- ☐ 404 page
- ☐ 301 redirects (not 302)
- ☐ hreflang for multilingual pages
Structured Data¶
- ☐ Schema.org markup
- ☐ Breadcrumbs
- ☐ FAQ schema (if relevant)
- ☐ Organization schema
- ☐ Article/BlogPosting schema
Mobile¶
- ☐ Responsive design
- ☐ Mobile-first indexing
- ☐ Touch targets ≥ 48px
- ☐ No horizontal scroll
Tools¶
Google Search Console, Lighthouse, Screaming Frog, ahrefs.
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